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Saturday, February 20, 2010

Hendrick Motorsports clinches top three starting positions for Daytona 500


DAYTONA BEACH, FLA. -- Hendrick Motorsports made NASCAR history last November by sweeping the top three positions in the battle for the 2009 Sprint Cup championship.

On Sunday, the Hendrick juggernaut will kick off NASCAR's season-opening Daytona 500 in the same dominant fashion, with Jimmie Johnson winning the first of two 150-mile qualifying races Thursday to lock up starting spot No. 3.

Johnson's teammates Mark Martin and Dale Earnhardt Jr. had claimed the front row last Saturday by running the fastest qualifying laps -- upwards of 193 mph -- around the high-banked, 2.5 mile oval.

On Thursday, Johnson prevailed in a furious, side-by-side battle with Kevin Harvick exiting Turn 4 on the final lap of the 60-mile event to roar across the finish line 0.005 of a second in front.

Kasey Kahne edged Tony Stewart in the second race in a last-lap duel that was just as heated and nearly as close, taking the checkered flag with 0.014 of a second to spare.

Both races featured plenty of bumping and jostling at nearly 200 mph down the straightaways. But the first race was a testament to Johnson's skill and his race team's might, given that he was skating around the track on worn tires over the final laps and competing in a backup car after his best Chevrolet was mangled in a pileup during Wednesday's practice.

The 150-mile qualifying races cull the 50-plus entrants for the Daytona 500 to 43 and set the starting order for positions No. 3 on back. They also serve as a preview of what's in store for the Daytona 500 -- a race that can be riveting one year and tedious the next, depending on many variables.

Last year's race ended on more of a whimper than a roar, with rain halting the proceedings 48 laps shy of the finish just after Matt Kenseth had taken the lead. NASCAR officials cut the event short and awarded the trophy to Kenseth, who had crept across the finish line at a 55-mph crawl under the caution flag.

NASCAR is unique among pro sports in starting its season with its marquee event. But last year's anticlimactic 500 was a buzzkill, generating little momentum for the races that followed. And the TV ratings were a disappointing 9.2 -- down 16 percent from 2005, when the 500 drew a 10.9 rating.

With an eye toward reversing the trend, NASCAR officials have given the racecars more horsepower and, in turn, more speed, for this year's race. They also lifted the ban on bump-drafting -- the practice of intentionally ramming a car ahead to create an aerodynamic boost through traffic. And on the eve of Thursday's 150-milers, NASCAR officials announced they'll make three attempts to finish races at top speed (under green-flag conditions) rather than having them end on a caution flag.

That new rule may come into play in Sunday's 500, which is notorious for multi-car wrecks as drivers jockey for position over the final laps. Each restart that follows a caution tends to breed subsequent wrecks as 43 drivers frantically accelerate from 55 to 190 mph as quickly as possible.

Martin, who will start Sunday's race from the pole, has warned that three attempts at a so-called "green-white-checkered finish" could result in "a circus."


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Friday, February 19, 2010

Key Motorsports Acquires Sponsor For Daytona


Key Motorsports announced today Bad Boy Buggies and Buck Commander have teamed up to sponsor the #40 Chevrolet and driver Mike Bliss for Saturday's Drive4COPD NASCAR Nationwide Series race at Daytona. Bad Boy Buggies, a Mississippi-based company, sponsored Bobby Labonte and the RCR Nationwide Series team in the 2009 season opener at Daytona.



Bliss practiced the #40 near the top of the speed chart during Wednesday's Nationwide Series practice session, turning in the third-fastest time of the day and drawing the attention of Bad Boy Buggies company officials.



"When we found out the 40-car driven by Mike Bliss was avialable we contacted Richard Childress, who was at the race track," a Bad Boy Buggies spokesperson said. "We told him the car had ESPN in-car cameras and we had the opportunity for a primary sponsorship. Richard said it was a steal, so we jumped on it.”



Bad Boy Buggies executives contacted Buck Commander about the possibility of teaming up with Key Motorsports for Daytona.



“They thought it was a great opportunity to promote their brand," stated a Bad Boy company executive. "The split sponsorship was a natural with Buck Commander. We met with Buck Commander last month in Las Vegas, and we formed a partnership with them and Bad Boy Buggies.”



Buck Commander company officials are confident Key Motorsports will provide great representation of their brand.



"Buck Commander is excited to team up with Key Motorsports and driver Mike Bliss for the NASCAR Nationwide race at Daytona. Key Motorsports represents the everyday working man race team...Mike Bliss will bring the buckshot for Buck Commander in this event. NASCAR racing fans love the outdoors, we feel this primary sponsorship is a great fit for our brand."


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Wednesday, February 10, 2010

BuckedUpApparel.com Set for Return to Sheltra Motorsports


DAYTONA BEACH, Fla. -- Officials from Sheltra Motorsports announced today that longtime supporter BuckedUpApparel.com will continue their association with the veteran ARCA Racing Series team by aligning with the organization as a associate marketing partner for Saturday’s Lucas Oil Slick Mist 200 at Daytona (Fla.) International Speedway.

BuckedUpApparel.com continues their relationship with driver Patrick Sheltra after the Indiantown, Florida native took the “hunting” theme organization to a runner-up finish in their first outing at Rockingham (N.C.) Speedway last April.

Founded in 2005, The BuckedUp “Antlers with Attitude” brand engages the spirit of outdoor enthusiast of all ages. Their customers are brand loyal, and are skilled in their sports. BuckedUp has found that they are passionate about their families, their friends, and their communities. They want to make a unique statement with their apparel and they also want it to be fashion forward in regards to design, fabric, and message.

The team also announced that Friday (February 5) will be designated as “BuckedUp” day with team members sporting the company’s unique and flashing signature logo through their various apparel line.

“We are thrilled to have BuckedUpApparel.com back on-board for us at Daytona,” said driver Patrick Sheltra. “We are committed on building our relationship together as they continue to grow and enjoy success. We graciously appreciate their support of our race team and hope to deliver them another exciting finish.”

John Emerson, President of BuckedUp essentially echoed Sheltra’s statement. “We are thrilled to have Patrick Sheltra and the entire Sheltra Motorsports team represent BuckedUpApparel.com again,” he said. “The team fits the qualities and standards that we cherish in a partnership. The team had a great finish for us last year and we are confident that we’re going to be celebrating on Saturday night in victory lane.”

Entering Daytona, Sheltra has 67 ARCA Racing Series presented by RE/MAX and Menards starts to his credit with one career victory at Salem Speedway (April 2009). During his ARCA tenure, Sheltra has accumulated 10 top-fives and posted 22 top-10 finishes. A third place qualifying effort at Rockingham Speedway (April 2009) is Sheltra’s best time trials efforts to date. He has controlled the ARCA field five times for 109 laps.

The Lucas Oil Slick Mist 200 at Daytona (80 laps / 200 miles) is the first of 20 events on the 2010 ARCA Racing Series presented by RE/MAX and Menards schedule. The 47th ARCA race held at Daytona is a three-day show. Practice begins Thursday, February 4 with a four hour and fifty minute practice session planned from 12:00-4:50 p.m. Menards pole qualifying presented by Ansell is set for Friday, February 5 slated to begin at 11:00 a.m. A fifty minute final practice session is etched in on Friday evening from 5:40pm-6:30 p.m. The event will take the green flag on Saturday, February 6 shortly after 4:30 p.m. The race will be televised live on SPEED with additional race coverage including live timing and scoring and radio broadcast through the ARCA Racing Network (ARN) online at arcaracing.com. All times are local.

Stay tuned for a revamped web site and several social networking opportunities to connect with Patrick Sheltra and the Sheltra Motorsports team but in the mean time for the latest and marketing partnership opportunities please visit PatrickSheltra.com.

To grab your official Bucked Up Apparel, please log onto BuckedUpShirts.com or BuckedUpApparel.com.


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